Meet the Team
In many ways, the most accurate predictor for an organization’s future is the passion of its leadership – today.
“As we continue our quest to deliver incomparable sports and recreation experiences for our partners, athletes, youths, and weekend warriors, we attend to the details so that every facet of both the business and guest experience is executed with precision. We work tirelessly to ensure that our facilities reflect the efforts of those who bring them to fruition, and we strongly believe that our most important assets go home at night”. -Shane Coppola – Chairman and CEO
Here is some background on our Company’s team captains and top players:
Shane Coppola – Chairman and CEO
Shane has served as our Chairman and CEO since our inception in 2008. In 2006, Mr. Coppola founded our predecessors company, American Skating Centers, LLC. Mr. Coppola served on the board of directors of Global Traffic Network, Inc. from 2006 until it was acquired by GTCR in 2011 for over $250 million. From 2003 through 2005, Shane Coppola was the President, Chief Executive Officer, and Member of the Board of Directors of Westwood One, Inc., which was the largest radio network in the country. Mr. Coppola oversaw all aspects of Westwood’s operations, which generated $560 million in revenue and $180 million of EBITDA annually. From 1999-2002, Mr. Coppola served as Executive Vice President of Westwood One. Mr. Coppola was Executive Vice President and Board Member of Metro Networks, Inc. from 1992 until Westwood One acquired it for approximately $1 billion in 1999. From 1989 through 1992, Mr. Coppola was a member of the Media and Entertainment Finance Group at TD Bank. Mr. Coppola earned a MBA from the University of Rochester’s Simon School of Business in 1989 and a BA (cum laude) from the University of Rochester in 1988. He lives in Tarrytown, New York with his wife and three children.
Brad Berman – President
Mr. Berman has 28 years experience in the ice skating industry. To date, Mr. Berman has consulted in the design, construction, and operation of 26 facilities in ten states across the country. These facilities include multi-surface, ice, roller hockey, indoor soccer, fitness centers, golf facilities, and restaurant/sports bar components, as well as the training centers for the Los Angeles Kings, Pittsburgh Penguins, Phoenix Coyotes and the Anaheim Mighty Ducks of the National Hockey League. Mr. Berman was also the President, CEO, and founder of Iceoplex, from 1991-1997. During that time, Iceoplex was known as a premier developer/operator of eight ice skating entertainment centers that were opened across the country. In addition to reviewing, developing and/or negotiating new acquisition opportunities, Mr. Berman oversees the day-to-day operations of all ASEC facilities including; on ice program development, insurance, risk management and ASEC facility safety procedures. In addition to his professional business expertise, within the ice rink industry, Mr. Berman is a Master USA Hockey coach.
Dean Hall – Executive Vice President
With over 20 years’ experience in the ice skating industry, Dean has worked tirelessly helping ASEC expand since its inception in 2007. As Executive Vice President, Dean oversees all operations, budgeting, revenue generation, management level hiring/ training reporting, and risk safety company-wide. Additionally, he works pro-actively with facility GM’s to improve operational efficiencies and help to ensure ASEC achieves our operating expense budgets and EBITDA targets.
Michael has over 14 years of rink experience as a hockey director, operations manager, GM and now Vice President. Previously, as GM and Regional Director of the Raleigh, NC market, Michael helped ASEC expand from three ice facilities and one multi-sport facility to five ice facilities and one multi-sports facility. His commitment to coaching Raleigh Youth Hockey and other youth developmental programs in the Greater Raleigh area are highly regarded.
Kendra Giefski – CFO
Kendra holds a degree in Accounting and a Bachelor of Science in Business Management and has 15+ years of industry experience. Kendra oversees all the facilities with respect to financial information, working closely with the General Managers and Administrative Assistants to achieve accurate results in recognizing income and expenses. Kendra manages the accounting staff and is responsible for timely financial reporting of all the facilities to management.
Stephanie Dumas – Staff Accountant
Stephanie holds a Degree in Accounting with 5+ years of Payroll and HR Experience. Stephanie has been a part of the ASEC team since 2008. Stephanie’s primary responsibilities as a Staff Accountant are Accounts Payable, Payroll, HR and support to the Controller.
General Management Bios:
Toyota Sports Center – El Segundo, CA
Juliette holds a Bachelor of Science in Education from the University of Tulsa with a major in Health, Physical Education & Recreation. Juliette has been involved in the Sports & Entertainment Industries for thirty plus years, including fifteen as the Director of Skating for the Toyota Sports Center. The Center’s high volume programs and events range from beginner to Olympic athletes and garnered TSC the ISI Outstanding Facility Award in 2016. Juliette has assistant managed, overseen the skating programs and instructed at several Southern California facilities. She has worked with City Parks & Recreation Departments, interacted with local City Governments, colleges and non-profit entities. Juliette has also done four tours with Ice Capades and worked on a variety of projects in TV, film and live production.
Frank Lombardy -General Manager
House of Sports – Ardsley, NY
Frank started his career in the Collegiate Athletics field where he served as an Assistant Athletic Director for Marketing and Sales at Marist College for 5 years. Prior to his time at Marist, Frank worked for the Metro Atlantic Athletic Conference where he oversaw the league’s television sponsorship activation. Frank has been the General Manager at the House of Sports since 2012, and joined on with ASEC in August of 2015.
Polar Ice House – Cary/Garner, NC
Traci brings over 20 years of Management and Marketing experience to ASEC as the General Manager of Cary and Garner Polar Ice House in NC. Traci’s career spans from Property Management, Sr. Regional Management in the collegiate sector, to a former sole proprietor of a successful loose leaf tea business. Traci’s broad business background encompasses territory growth management, public and media relations, strategic market positioning, budget administration and P&L management, recruiting and staffing. The last 4 years as a Team Manager for youth hockey, Traci has been immersed in the world of skating and travel hockey with her two sons.Traci is a graduate of Western Carolina University with a B.A. in Communications and Minor in Marketing.
LA Galaxy Soccer Center – Torrance, CA
While working on her BA in Economics, Jessica worked as a youth soccer coach in Sonoma County, Ca. After graduating, she started working at Soccer City in Torrance as a head coach and quickly moved into the Youth Director positon. When ASEC acquired Soccer City in 2012, Jessica transitioned into the Program Director position and as of July 2015 she took over as the General Manager of the LA Galaxy Soccer Center.
George Rios -Facility Manager
Los Angeles Lakers Headquarters/Training Facility – El Segundo, CA
In 1999 George helped to prepare and open the Staple Center. George worked for AEG as the Staples Center Operations Manager until accepting his position with ASEC/Lakers. Working at The Staples Center for over 16 Years George managed the daily facility operations as part of 7 NBA Championships, 2 NHL Stanley Cup Championship, 3 WNBA Finals, 2 NBA All-Star Games, 1 NHL All-Star Game, the 2010 NHL Draft, NCAA Men’s Basketball Pac-12 Championships, 15 Grammy Awards and Countless Concerts, NBA and NHL Games. In 2007 George instrumental in the opening and management training the Microsoft Theatre (Formerly Nokia Theatre) at L.A. Live. Prior to joining AEG George was employed by Catellus Development at Los Angeles Union Station. During his tenure he was responsible for opening and maintaining the Patsaouras Transit Plaza (Los Angeles MTA Headquarters). In his off time, George enjoys playing sports and coaching youth league teams for his 3 sons.
Ice at the Galleria – Houston, TX
Paul has been involved in the Ice Skating industry since 1984. As a Coach, Skating Director and General Manager. Paul is originally from the United Kingdom and came to Houston in 2000. Paul started figure skating as a 5yr old and continued skating competitively up to Junior National level until he was 19. From there he successfully transitioned into coaching and management. Paul has managed 3 other rink facilities before joining ASEC in March of 2016.