Meet the Team
In many ways, the most accurate predictor for an organization’s future is the passion of its leadership – today.
“As we continue our quest to deliver incomparable sports and recreation experiences for our partners, athletes, youths, and weekend warriors, we attend to the details so that every facet of both the business and guest experience is executed with precision. We work tirelessly to ensure that our facilities reflect the efforts of those who bring them to fruition, and we strongly believe that our most important assets go home at night”. -Shane Coppola – Chairman and CEO
Here is some background on our Company’s team captains and top players:
Shane Coppola – Chairman and CEO
Shane has served as our Chairman and CEO since our inception in 2008. In 2006, Mr. Coppola founded our predecessors company, American Skating Centers, LLC. Mr. Coppola served on the board of directors of Global Traffic Network, Inc. from 2006 until it was acquired by GTCR in 2011 for over $250 million. From 2003 through 2005, Shane Coppola was the President, Chief Executive Officer, and Member of the Board of Directors of Westwood One, Inc., which was the largest radio network in the country. Mr. Coppola oversaw all aspects of Westwood’s operations, which generated $560 million in revenue and $180 million of EBITDA annually. From 1999-2002, Mr. Coppola served as Executive Vice President of Westwood One. Mr. Coppola was Executive Vice President and Board Member of Metro Networks, Inc. from 1992 until Westwood One acquired it for approximately $1 billion in 1999. From 1989 through 1992, Mr. Coppola was a member of the Media and Entertainment Finance Group at TD Bank. Mr. Coppola earned a MBA from the University of Rochester’s Simon School of Business in 1989 and a BA (cum laude) from the University of Rochester in 1988. He lives in Tarrytown, New York with his wife and three children.
Brad Berman – President, Chief Operations Officer
Mr. Berman has 33 years experience in the ice skating industry. To date, Mr. Berman has consulted in the design, construction, and operation of 28 facilities in ten states across the country. These facilities include multi-surface, ice, roller hockey, indoor soccer, fitness centers, golf facilities, and restaurant/sports bar components, as well as the training centers for the Los Angeles Kings, Pittsburgh Penguins, Phoenix Coyotes and the Anaheim Mighty Ducks of the National Hockey League. Mr. Berman was also the President, CEO, and founder of Iceoplex, from 1991-1997. During that time, Iceoplex was known as a premier developer/operator of eight ice skating entertainment centers that were opened across the country. In addition to reviewing, developing and/or negotiating new acquisition opportunities, Mr. Berman oversees the day-to-day operations of all ASEC facilities including; on ice program development, insurance, risk management and ASEC facility safety procedures. In addition to his professional business expertise, within the ice rink industry, Mr. Berman is a Master USA Hockey coach.
Dean Hall – Executive Vice President
Mr. Hall currently holds the position of Executive Vice President. With over 25 years’ experience in the ice-skating industry, Mr. Hall oversees all operations, budgeting, revenue generation, management level hiring/ training reporting, and risk safety company wide. Additionally, Mr. Hall works pro-actively with facility General Managers to improve operational efficiencies and help to ensure ASEC achieves its operating expense budgets and EBITDA targets. Prior to attending Northern Michigan University, Mr. Hall was selected by the National Hockey League’s Boston Bruins in the fourth round of the 1986 NHL draft. His six-year professional hockey career took him to Germany and various NHL affiliates throughout the United States.
Michael has over 14 years of rink experience as a hockey director, operations manager, GM and now Vice President. Previously, as GM and Regional Director of the Raleigh, NC market, Michael helped ASEC expand from three ice facilities and one multi-sport facility to five ice facilities and one multi-sports facility. His commitment to coaching Raleigh Youth Hockey and other youth developmental programs in the Greater Raleigh area are highly regarded.
Kendra Giefski – CFO
Kendra holds a degree in Accounting and a Bachelor of Science in Business Management and has 15+ years of industry experience. Kendra oversees all the facilities with respect to financial information, working closely with the General Managers and Administrative Assistants to achieve accurate results in recognizing income and expenses. Kendra manages the accounting staff and is responsible for timely financial reporting of all the facilities to management.
Matt Mattatall– Director of Information Technology
Matt focuses his time on maintaining the company servers and implements high security standards across the company network. Prior to joining ASEC, Matt worked tirelessly as a system administrator primarily in the healthcare industry in the world of computer management. He’s well versed in computer networking, including installation of hardware and software, and server/workstation maintenance. Matt utilizes the valuable technology skills that he’s acquired through the years both on the job and through his continuing education in computer sciences. Matt’s love of technology and comprehensive problem solving support shines through in his work ethic, while providing excellent customer service and a high quality work product.
Ken Weaver – Special Project Manager
Working on athletic facility installations and renovations since 2002, Ken has been involved with hundreds of projects across the United States and Canada. Also experienced in multi purpose facilities, Ken specializes in ice rinks. Having worked with local community rinks to many NHL teams and top college programs, Ken’s experience allows him to tailor results to the needs of the facility. As Special Project Manager, Ken is heavily involved in renovations and new builds for ASEC. Using both contractors or in house employees, Ken leads from the front as the field representative for ASEC.
Christopher Nelson – Director of Diversity and Inclusion
Chris has been involved with the ASEC family since its earliest beginnings from the year 1991 when it was originally under the operating name of Iceoplex. A graduate of the University of Wisconsin he gained a Bachelor of Arts degree in African American Studies with a concentration in Women’s Studies and Communication. Chris won a National Championship with the Badgers as the 1st African American born player to achieve this honor before embarking upon a professional ice and roller hockey career. After his playing career Chris ventured upon and still continues in the motion picture industry as a Technical Advisor to such movies and television shows as Miracle, Batman and Robin, Tooth Fairy, Love Guru, Biker Boyz, ER, Sons of Anarchy and The Neighborhood. Also during that time period he crafted his hospitality skills as a Concierge, Director and General Manager with Ian Schreger, Starwood, Marriott and Intercontinental Hotels for a 21 year stint. He now coaches 3 different teams at Toyota Sports Performance Center, 16AAA, 18AAA and the El Segundo Strikers in the High School League while simultaneously operating and owning Locker Room 13, a cleaning, storage and hospitality company focusing on the enhancement of the skaters experience. Chris remains as a coach, client, vendor and parent at the El Segundo, California location.
Facility Management Team:
Frank Lombardy -General Manager
House of Sports – Ardsley, NY
Frank started his career in the Collegiate Athletics field where he served as an Assistant Athletic Director for Marketing and Sales at Marist College for 5 years. Prior to his time at Marist, Frank worked for the Metro Atlantic Athletic Conference where he oversaw the league’s television sponsorship activation. Frank has been the General Manager at the House of Sports since 2012, and joined on with ASEC in August of 2015.
Polar Ice House – Cary/Garner, NC
Traci brings over 20 years of Management and Marketing experience to ASEC as the General Manager of Cary and Garner Polar Ice House in NC. Traci’s career spans from Property Management, Sr. Regional Management in the collegiate sector, to a former sole proprietor of a successful loose leaf tea business. Traci’s broad business background encompasses territory growth management, public and media relations, strategic market positioning, budget administration and P&L management, recruiting and staffing. The last 4 years as a Team Manager for youth hockey, Traci has been immersed in the world of skating and travel hockey with her two sons.Traci is a graduate of Western Carolina University with a B.A. in Communications and Minor in Marketing.
Katherine Singleton– General Manager
Ice at the Galleria – Houston, TX
Katherine is a lifetime member of the prestigious Mensa High IQ Society. She has over 20 years of rink experience with ASEC starting as an hourly employee and working onward to Guest Services Manager, Administrative Assistant, General Manager and now is the Executive Director of Outdoor Facilities. She is responsible for rink development, design, construction, staffing and management of several outdoor facilities. Katherine is based in Texas and travels extensively for the company.
Ice at the Galleria – Houston, TX
Luis is originally from Mexico and has brought years of ice rink experience with him before joining the ASEC Family in 2007. Luis is professional versed and is responsible for diagnosing all technical and mechanical issues. He and his staff work together to maintain the highest standard of sanitation and cleanliness of the facility. Luis has mastered the ice resurfacing machinery and equipment and is responsible for proper training of new employees
Raleigh Ice Center & Polar IcePlex – Raleigh, NC
Cindy has over 10 years of ice rink experience as a Hockey Director and General Manager. She came to ASEC as the previous General Manager of Raleigh Center Ice in the spring of 2016, and is now the General Manager of both Raleigh Center Ice and the Polar Ice Plex. She plays an integral part with ASEC’s relationship with the NHL’s Carolina Hurricanes and multiple other user groups in the area. Cindy has an extensive coaching background as well as she has played a vital role in the Carolina Lightning program and the Carolina Eagles girls program..
LA Kings Ice at Pickwick Gardens – Burbank, CA
With over 45 years of experience in the sport of figure skating and facility management, Darin brings a wealth of experience to the ASEC family. Darin holds certificates in Ice Arena Management and Ice Arena Planning, Design, Engineering, Construction and Renovation. Early in his career he was a Junior World Competitor representing Canada and Principal Performer in Holiday on Ice and Disney’s World on Ice for 10 years. Additionally, Darin was the founding mascot for the Anaheim Mighty Ducks from 1993-1995, branding Wild Wing, and participating in the formulation of his character and persona.
Toyota Sports Performance Center – El Segundo, CA
Chance started his working career in Extended Family Disability Services and Best Buddies programs in Phoenix where he was an aide for the intellectually disabled. He grew up in ice rinks and has been playing hockey for 20+ years before he began working in them. He has trained and practiced in Muay Thai for 4+ years and has achieved his level 1 certification. Chance has also been a youth hockey coach and a Muay Thai instructor for all ages. Before working for ASEC, he earned his Associates Degree in Business. His first role was the manager of Olaf’s Frozen Ice Rink in Downtown Disney. This was where he knew he wanted to be dedicated to working for ASEC. He moved to Los Angeles in 2014 and began working in Toyota Sports Performance Center as a supervisor, working his way up to his current position. Throughout his time in Los Angeles he has been the Executive Director of LA Kings Holiday Ice, Manager of Olaf’s Frozen Ice in Downtown Disney, and Assistant General Manager of Toyota Sports Performance Center.
Toyota Sports Performance Center – El Segundo, CA
James Vye has been with the ASEC family for 10 years. He began as the Operations Manager at the LA Galaxy Soccer Center overseeing all facility operations. In 2018 James joined the team at the Toyota Sports Performance Center as the Facility Engineer, where he oversaw the rebranding and remodel of the entire facility. Recently James was promoted to the position of Regional Facility Engineer overseeing five ASEC facilities including, Toyota Sports Performance Center, home of the LA Kings and the UCLA Health Training Center, home of the LA Lakers. James is dedicated to ensuring that each facility is maintained and operating at the highest level of standards. Prior to joining ASEC, James had over 15 years of residential and commercial construction and engineering experience.
Larry Bruyere – General Manager
The Cube Ice and Entertainment – Valencia, CA
Larry Bruyere was born in upstate New York on the Canadian border. This is where he developed a passion for hockey. He brought his knowledge of ice sports to Southern California as a young man eager to share his east coast hockey experience with a fast growing fanbase in Los Angeles. Over the years, he has become influential in the growth of west coast ice hockey. Larry was General Manager of Ice in Paradise, a two-sheet ice skating facility in Goleta CA. where he was instrumental in the design, building the operation of this two-ice sheet non-profit ice arena since 2015. Prior to joining the Ice in Paradise team, Larry was General Manager at the Channel Islands Ice Center in Oxnard. There, he was successful in operating the business for seven years until they lost their lease to a developer. Director of Hockey Operations was Larry’s title at Ice Station Valencia from 1999 – 2008 where he was instrumental in developing programs and relationships in the community that he still has to this day. Larry Bruyere was a pioneer in the retail hockey and figure business in California prior to entering the ice rink management arena. With his business partners, he was able to build a very successful chain of retail stores under the name All Star Hockey & Sports. Most of the stores were located inside of ice rinks (the Iceoplex chain) where he was also involved with developing their respective hockey programs.
Some of Larry Bruyere’s achievements:
• USA Hockey Pacific District Coach in Chief (2002 – 2017)
• Recipient of the prestigious USA Hockey Walter Yaciuk Award – 2018
• Co-Founder Santa Barbara Ice Hawks Youth Hockey Club – 2015
• Founder Valencia Express Minor Hockey Club – 2001
• Founder West Valley Wolves Minor Hockey Club – 1990
With a passion for ice sports, Larry has always recognized the importance of taking care of the customer whether they are a high-end figure skater or hockey player, or an entry level beginner, trying the sport for the first time. “If they leave here with a smile on their face, they are more likely to come back” is a philosophy that Larry has always encouraged his staff to adopt.
Larry still participates in adult hockey and continues to promote his passion for ice sports. He currently resides in Santa Clarita California with his wife Michelle.
Wake Competition Center – Wake Forest, NC
Thomas holds a Bachelor of Science degree in Sports and Entertainment Management form the University of South Carolina and has been involved in the Sports & Entertainment business for seven years working for CPL’s Columbia Blowfish, ECHL’s Greenville Roadwarriors, NHL’s Carolina Hurricanes and most recently as ASEC’s Raleigh Market Youth Hockey Director. In Raleigh, Thomas has increased youth hockey fall participation by nearly 30% and spring participation by nearly 80% since being hired in 2015. His relationship the NHL’s Carolina Hurricanes and local youth hockey community has earned him a board seat with USAH’s Carolina Amateur Hockey Association as the Raleigh market representative. Thomas currently serves ASEC as the General Manager of Polar Ice at Wake Competition Center.
Westchester Skating Academy – Westchester, NY
Bridget has been with the ASEC family since its inception in 2006 and has over 20 years of rink experience. Beginning as an ice attendant at Westchester Skating Academy, Bridget has been involved in all facets of the business including customer service, administration, operations, marketing, and program development, making her the perfect fit for her new role as Assistant General Manager for WSA and Playland Ice.
Bridget has also been the General Manager of ASEC’s Seasonal Outdoor facility, Westchester’s Winter Wonderland at the Kensico Dam, since 2014. Coming from a skating family, Bridget has been figure skating since the age of 4, competing regionally and nationally in synchronized skating, pairs and singles.
Westchester Skating Academy – Westchester, NY
Ron has worked in the ice rink industry for over 30 years and has a strong background in Air Conditioning, Refrigeration, Maintenance and Computers. As Regional Director of Operations for ASEC, Ron oversees Playland Ice, House of Sports, and the Westchester Skating Academy, where he has been for the past 24 years. He has also helped coordinate the setup and training for several seasonal outdoor rinks for the past 10 years.
Ron has coached youth hockey for 29 years and was instrumental in the startup of the very successful Westchester Vipers Youth Hockey Organization.
Playland Ice – Westchester, NY
James has been a part of the ASEC team since 2014 and has experience in the ice rink industry for over 15 years. Getting his start as a rink guard in 2002, James pushed forward and was promoted to head supervisor and eventually to Operations Manager. He currently holds the position of Assistant Manager and works diligently to maintain the historic Playland Ice rink and continues to show his dedication to the ASEC team.
UCLA Health Training Center – El Segundo, California
As Director of Security at the UCLA Health Training Center “Home of the Los Angeles Lakers”, Manuel is responsible for day-to-day security operations. During the hosted live events at the UHTC Manuel plays a critical support role in managing the guest services operations, security deployment and coordination with facility operations. Prior to joining ASEC in November 2017, Manuel held roles in several security operations of high-profile events including the American Music Awards, BET Awards, EMMYS, and ESPYS, among others at the Microsoft Theater. In his leisure time Manuel likes to attend LA Fitness and go on hikes in the Los Angeles terrains.
House of Sports – Ardsley, NY
Dwight Moore has been in the facility maintenance and operations field since 1984. Prior to joining the House of Sports, Dwight led a team of 350 employees at a 1,500 room New York based hotel where he oversaw the operations and housekeeping. Dwight came on board at the House of Sports in 2012 and played a key part in the final construction phase of the building. Dwight oversees all operations and maintenance staff at the facility and plays a critical role in keeping the 100,000 sq. ft. facility up to a first-in-class standard.